Launchpad

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Welcome to Launchpad

Launchpad is the way to scale interactive demos across your sales department. With Launchpad, your sellers will have a streamlined way to access demos that help to shorten sales cycles, improve the buying experience, and close more deals. This documentation will walk you through everything you need to prepare your workspace — from building demos to tracking engagement — so your sales team can start sending demos throughout the sales cycle.

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Building demos

Your sales team will only be as effective as the demos they have access to. In this section, we’ll cover how to build high-impact demos designed for outbound, discovery, and closing. You’ll learn how to build demos that are tailored to performing well for these use-cases: Personalized demos, Interest demos, and Custom demos. You’ll also learn how to organize Launchpad so the best demos are front and center for your sales team.

Prepare your demos

Select your gold-standard demos to showcase to your sales team.

Personalizing demos

Make demos feel personalized by adding variables.

Building interest demos

Unlock a powerful insight - what features prospects are interested in seeing.

Custom demos

Enable your sales team to assemble custom demos from pre-built templates.

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Inviting reps

Once your workspace is set up, it’s time to bring in your sales team. We’ll walk you through how to invite reps, set permissions, and make sure they’re ready to start sharing demos immediately. A smooth onboarding process is crucial for your sales team to get started sharing interactive demos throughout the sales cycle. Here are some tips to ensure a seamless onboarding experience:

Adding the sales team

Customize your docs to your company’s colors and brands

Launchpad extension

Provide reps frictionless access to demos with the extension.

Rep contact cards

Check out our showcase of our favorite documentation

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Sharing demos

Best practices for when and how to share demos throughout the sales cycle.

Using share links

Share and track demo engagement with share links.

Customize share defaults

Configure who can access demos with sharing strategies.

When to share demos

Tips and best practices for when to share demos in the sales process.

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Tracking

Understanding how your team is using demos — and how prospects are engaging with them — is key to optimizing your sales motion. This section covers how to track demo activity, sync views to your CRM, and automate follow-up tasks to streamline your sales process. Learn how to uncover what’s working in the ways your team are using demos and how to improve it.

Email alerts

Get notified when prospects engage with demos.

CRM & Playbooks

Automations to operationalize your sales process.

Monitoring activity

Targets to help you benchmark your performance.

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Use Cases

Learn about some of the top use cases for using interactive demos throughout the deal cycle, including outbounding, pre-call discovery, post-call follow-up, and more. Learn how leading sales teams use Launchpad across the funnel:

Outbound

Send demos in outbound email campaigns to book more meetings.

Pre-call discovery

Learn about what the prospect is interested in before the first call.

Post-call followup

Send relevant followup demos to prospects after the call.